Elevating Luxury Florals & Gifting Through E-Commerce Innovation
VENUS ET FLEUR
From Head of E-Commerce to Game-Changer
For five years, I led e-commerce, digital innovation, and growth strategy at Venus et Fleur, transforming the brand’s online presence into a high-performing, conversion-driven luxury shopping experience. My focus? Elevating UX, implementing cutting-edge features, and ensuring every digital touchpoint matched the brand’s luxury positioning.
From a full site rebrand and rebuild to custom Shopify features that redefined floral e-commerce, here’s a look at how I helped scale Venus et Fleur.
The Challenge
Venus et Fleur needed a sophisticated, high-converting e-commerce experience to match its luxury aesthetic, customer expectations, and operational needs. The goal?
✔️ Enhance usability & drive conversion
✔️ Optimize site speed & performance
✔️ Integrate smarter tech & personalization
✔️ Seamlessly merge retail & e-commerce
🌹 Custom Shopify Theme & UX Overhaul
- Designed & developed a bespoke Shopify theme to elevate luxury appeal and user experience.
- Added Quick Shop for seamless browsing & faster conversions.
- Introduced collection filtering by price, color, vase material, and occasion.
🚀 Intelligent Search & Smart Merchandising
- Built predictive search surfacing products, blogs, and collections for better discovery.
- Revamped navigation & merchandising, optimizing category structures for a streamlined shopping experience.
🎁 Personalization & Gifting Made Easy
- Custom checkout calendar for selecting exact delivery dates—perfect for occasions.
- Wishlist functionality to save, organize, and share favorites, boosting personalized re-marketing.
🏬 Seamless Omnichannel Experience
- Real-time inventory lookup at all retail locations, integrated into product pages.
- Launched Shop App, Facebook & Instagram Shops, making products shoppable everywhere.
🛍️ The Ultimate Customization Experience
- Developed the Fleur Frame Builder, a photorealistic render tool for designing custom floral arrangements in real time.
- Built shoppable content modules, turning imagery and video into high-converting assets.
🔧 Performance, CRO & Automations
- Optimized site speed through performance audits.
- Integrated Recharge for subscriptions, customized to fit brand needs.
- Automated inventory tracking, VIP orders & fraud detection for operational efficiency.
- Implemented Narvar for post-purchase tracking & engagement.
From Outdated to Elevated
📖 Featured by Shopify: The Venus et Fleur Success Story
Shopify invited me to share how we transformed Venus et Fleur’s online experience.
💡 More Brands, More Transformations
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