A Digital Frontier for a Western Legacy
Rooted in Tradition. Rebuilt for Performance.
Crossfire Ranch Supply came to us with grit, heart, and a website that needed a serious tune-up. We built them a modern Shopify experience that rides as hard as they do — fast, intuitive, and built to grow.
The Challenge: Bring the Ranch Online — the Right Way
Tucked in the town of Moorcroft, Wyoming, Crossfire Ranch Supply is a family-run business deeply rooted in the western lifestyle. Their online store, however, didn’t reflect their values, quality, or product offering. It lacked cohesion, functionality, and that punch-you-in-the-gut first impression. We set out to change that — in just 4 weeks.
Matt & Callie: Heart of the Ranch
Born from a love of rodeo, ranching, and good ol’ Wyoming grit — Matt & Callie are the duo behind Crossfire. Their dedication to their customers and community made this project even more personal for us. We just helped bring their vision to life online.
"CE Studio was amazing to work with! The results are beyond our expectations. They answered any questions we had quickly and made sure that everything was perfect for our website."
- CALLIE ROBERTSON, CO-OWNER CROSSFIRE RANCH SUPPLY
The Work: From Dusty to Damn, That’s Sharp
We took a fragmented, underwhelming online store and turned it into a high-performing, branded experience tailored to the Crossfire customer. From pixel-perfect image grids to upgraded cart flows, every touchpoint was designed for speed, scale, and conversion.
✅ Shopify Theme Refresh & Styling
- Customized theme to reflect a dark, moody Western tone
- Built a cohesive visual language with consistent typography, color, and imagery
✅ Smart Navigation & Product Discovery
- Restructured navigation to help customers shop by need: Tack, Apparel, Ranch Supplies, and more
- Created collection pages that are easy to browse, filter, and convert
✅ Merchandising & Imagery Optimization
- Reworked inconsistent product photography to ensure clean, standardized layouts
- Implemented flexible image ratio settings to accommodate different product categories
✅ Cart + Checkout Enhancements
- Created a custom Klaviyo marketing opt-in popup for email capture
- Built out smart cart features including upsells, cross-sells and free shipping progress bars
✅ Built to Scale
- Future-proofed the site with options for BOPIS, preorder, countdown timers, and smart swatches
- Set the stage for Klaviyo reviews and advanced loyalty/incentive flows
From Rough to Refined — A Before & After Look
See it in Action
Experience the live eCommerce site we built for Barrel Mafia—crafted for conversions, seamless shopping, and premium branding.
More Brands, More Transformations
We help brands launch, scale, and optimize their Shopify experience. See how we bring digital visions to life.
Need a Site That Works as Hard as You Do?
Whether you’re wrangling inventory, scaling fast, or just need someone to finally get it right — CreativEdge Studio builds fast, scalable, beautiful Shopify experiences tailored to your brand.
"We would highly recommend them to anyone looking to take their website to the next level."
- CALLIE ROBERTSON, CO-OWNER CROSSFIRE RANCH SUPPLY